Thursday, January 19, 2012

Fast Food Nation: Ch 2 Question

I think that the targeting of children outside of school by the fast food industry is a fair move. The fact that they use toys and clowns to do so I think is actually smart move on their part, I mean after all they are a business. The responsibility then falls on the parents to teach their children whether they are being lured into something that is bad for them. On the other hand, I believe that the use of schools to advertise is a shady move on the fast food industry's side. The fact that children can no longer walk a hallway without  trying to be convinced to buy a Big Mac or drink Coca-cola is something that I think needs to change. I think the main difference between an ethical use of advertisement and an unethical one is whether the advertisement can be chosen to be observed as opposed to being forced down your throat. The fact that children can't decide whether they want to watch the advertisement or not is where the debate of whether this move is ethical or not is decided. The fact that parents can't influence their children's decision is also a fault of the advertisement's because many kids, especially young ones, do not know what is good for them and what is not.

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